The presentation will entertain and educate the audience through three non-technical quests; the design of serif fonts that work for small uses on the web, the taking back of ALL CAPS from the realm of shouting, and designing amidst the perils of internationalism.
The first third of the presentation is looking for clues in the basic nuts and bolts of type for small sizes, and type for few pixels, the two converging issues on letterdrawing for crude text.
The second third, is seeking the range of contrast and emotion that caps alone can bring, from the most vacant and impersonal sans monospaced to the most elaborate, even cheery, in crude media.
Finally, a brief history of designing 96 character, Latin-1, Central European, Greek, Cyrillic and beyond, for crude media – as experienced, and told to me by others.
David Berlow entered the type industry in 1978 as a letter designer for the respected Mergenthaler, Linotype, Stempel, and Haas typefoundries. He joined the newly formed digital type supplier, Bitstream, Inc. in 1982. After Berlow left Bitstream in 1989, he founded The Font Bureau, Inc. with Roger Black. David is a member of the New York Type Directors Club and the Association Typographique International, and remains active in typeface design.