Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this talk, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.
Jason Santa Maria is the founder and principal of Mighty, a Brooklyn-based design studio. He is creative director of Typekit, a faculty member in the MFA Interaction Design program at SVA, vice president of AIGA/NY, co-founder of A Book Apart, founder of Typedia, a shared encyclopedia of typefaces online, and creative director for A List Apart, a magazine for people who make websites. Discussion of design, film, and sock monkeys can often be observed on his award-winning website. His work has garnered him awards and pleasantries ranging from firm handshakes to forceful handshakes with a little hitting. Ever the design obsessif, Jason is known to take drunken arguments to fisticuffs over such frivolities as kerning and white space.